How Do I Start Importing Korean Products to the US?

How Do I Start Importing Korean Products to the US?

, by Jun Sung Lee, 4 min reading time

Ask Korea β€” Business & Investment

How Do I Start Importing Korean Products to the US?

The United States is Korea's second-largest export market, with bilateral trade exceeding $128 billion in 2024. Korean products across food, beauty, technology, and consumer goods are imported at every scale β€” from independent retailers to national chains. Here is how to approach the process systematically.

Step 1 β€” Define your product and verify its regulatory category

Compliance requirements vary significantly by product type. Food products are regulated by the FDA and require an Importer of Record designation. Cosmetics and skincare require ingredient and labeling compliance. Medical devices require 510(k) clearance or pre-market approval. Electronics and components are subject to FCC standards. Know your regulatory path before you start β€” this determines every step that follows.

Step 2 β€” Understand the KORUS Free Trade Agreement

Under the Korea-US Free Trade Agreement (KORUS), in effect since 2012, most Korean manufactured goods can be imported into the US at 0% tariff β€” including the large majority of consumer goods, food products, and industrial products. To benefit from KORUS preferential rates, you need a Certificate of Origin from the Korean exporter confirming the product meets rules of origin requirements. Your customs broker can guide you through claiming KORUS rates at entry.

Step 3 β€” Find your supplier and execute a commercial agreement

Once you have identified a Korean supplier (through KOTRA, trade shows, GobizKOREA, or direct contact), establish a written commercial agreement covering: product specifications, price with clear Incoterms (typically FOB Busan or Incheon), payment terms (30% deposit, 70% against bill of lading is standard), MOQ, lead time, quality inspection rights, and regulatory documentation responsibilities.

Step 4 β€” Engage a US Customs Broker

If importing commercially for the first time, engaging a licensed US Customs Broker is strongly recommended. Your broker will classify your products under the Harmonized Tariff Schedule (HTS), apply applicable KORUS duty reductions, prepare entry documents, and coordinate with CBP (US Customs and Border Protection) at the port of entry. For recurring imports, a continuous customs bond simplifies the process.

Step 5 β€” Arrange logistics

Most Korean exports to the US move by ocean freight from Busan or Incheon ports. Transit times to the US West Coast (Los Angeles, Long Beach): 13–16 days. East Coast ports add 5–7 days. Air freight is faster (3–5 days from Incheon) but costs approximately 5–8Γ— more per kilogram β€” appropriate for high-value, time-sensitive goods.

Step 6 β€” FDA documentation for regulated products

For FDA-regulated products (food, cosmetics, dietary supplements, medical devices), ensure your Korean supplier has completed FDA establishment registration and that your product complies with US labeling requirements. For food products, Prior Notice must be submitted to the FDA before the shipment arrives at a US port.

Key resource: KOTRA's New York, Los Angeles, or Chicago offices can connect you with verified Korean exporters in your product category at no cost. Contact details at kotra.or.kr. Korea Gateway's Korean Brands section documents specific Korean companies across food, beauty, tech, and consumer goods categories.
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