A Wholesale Model Built for Underserved Retailers

Beauty supply stores serving Black communities are among the most resilient and culturally embedded retail businesses in America. Yet access to Korean beauty products — one of the fastest-growing categories in global beauty — has historically required navigating complex international supply chains that most independent retailers cannot manage alone.

GG10 was built to solve this. By functioning as a domestic wholesale intermediary, GG10 absorbs the complexity of international sourcing and delivers curated K-Beauty inventory directly to US-based beauty supply stores at wholesale pricing.

The Opportunity They Saw

Korean beauty has proven its ability to cross cultural and demographic lines. The formulations, textures, and results that made K-Beauty a global phenomenon translate powerfully to the needs of Black beauty consumers — who prioritize moisturizing ingredients, skin-tone versatility, and products that deliver visible results.

GG10 identified this alignment before it became a mainstream conversation — and built a distribution infrastructure to capitalize on it at scale.